What do women want? I'm glad this article asked the question, because god knows I don't know the answer to that. The meaning of life - piece of cake. What women want - impossible. Based on this article, it turns out that women want technology, but not the cute, typical "girly" things one might expect like a pink Nintendo DS or Hello Kitty themed controller.

From the article:

Bring on the tech gear, but don't make it girly: That's what women want, according to a survey released today.

Just 9 percent of the fair sex want products that "look feminine," like a pink Playstation or Hello Kitty keyboards. The remaining 91 percent seek something sleek and sophisticated, more boardroom than teenage bedroom. The data comes from a study, done by the advertising firm Saatchi & Saatchi, of 750 British women age 24 to 45.

The agency says its study indicates it's time for tech companies to go beyond the pink ghetto.

"There are clearly some smart, forward-thinking marketers in the industry, but for some reason, when it comes to targeting women, things haven't moved on," said Belinda Parmar, planning director at Saatchi. "Most women feel cheated when they walk into stores or see ads with baby-pink, diamante-encrusted products."

But that doesn't discourage "lady geeks," as the study dubbed them, from getting the gear. These "empowered" women, 37 percent of the total, owned an average of six devices, including a digital camera, desktop or laptop, multimedia mobile phone, MP3 player, digital TV and handheld game console. Overall, U.K. women own only slightly fewer tech items (11 percent) than men.

Read the full article over at wired.com