According to Industrygamers.com, the following quote was attributed to theÂ CFO of Gameloft,Â Â Alexandre de Rochefort:
“Zynga has made it very clear that their typical client is a female, 40 years old, staying at home in the mid-West,” RochefortÂ added. “Gameloft has not sold a single game to this kind of client in the last 11 years.”
This quote may be taken out of context, but let’s pretend for a minute that not only did Rochefort say it, but he meant it. This is very short sighted (considering I am pretty close to 40, female, staying at home with my kids and until last year, lived in the midwest.) I’m part of the core gaming market but I’m a different part of that market – the one that went from hardcore to casual gaming. I’ll probably go back to hardcore gaming once my kids are older, but anyone with small kids knows how hard it is to get into any kind of game they can’t walk away from easily – and this is part of the reason why casual gaming, and Facebook games in particular, appeals to the market Rochefort is so quick to discount. This group of players isn’t going to go away – as long as there are mothers staying home with their kids, there will be mothers who are bored and looking for something to pass the time.