Rosethorn’s Ramblings: Site Update

Welcome back again.  As you can see, we are starting to populate the site with new content.  There are few new writers and contributors waiting in the wings with new content.  If you are interested

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Rosethorn’s Ramblings: Site Update, GaMExpo, Nerdvana Con, Life Updates

What to Watch: You Tube

Top 5 YouTube video’s of the past week (with one blast from the past). Each week, on Tuesday, I am going to post 5 videos I think are worth watching on YouTube.  I’d love to hear what you

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What to Watch: You Tube

Rosethorn’s Ramblings: Welcome Bac

Welcome back to Killer Betties! It’s been over three years since I’ve made a post, but I am back. Before I get to what I’ve been doing for three years, I want to talk first about The

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Rosethorn’s Ramblings: Welcome Back, TWD, The Bar, and Other Random Thoughts

Football Manager 2017 Review

Football Manager 2017 is a football management simulation video game for the PC developed by Sports Interactive and published by Sega. Gameplay: In terms of gameplay, it is really fun. You can create

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Football Manager 2017 Review

Volunteers Wanted

Killer Betties is going through some growing pains and we need more bodies (and pens) to keep up with it. If you have any interest in writing video game reviews, previews, interviews or editorials, p

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Volunteers Wanted

Gameloft CFO Ignoring and Insulting Key Demographic?

by on May 23, 2011 at 5:02 pm

According to Industrygamers.com, the following quote was attributed to the CFO of Gameloft,  Alexandre de Rochefort:

“Zynga has made it very clear that their typical client is a female, 40 years old, staying at home in the mid-West,” Rochefort added. “Gameloft has not sold a single game to this kind of client in the last 11 years.”

This quote may be taken out of context, but let’s pretend for a minute that not only did Rochefort say it, but he meant it. This is very short sighted (considering I am pretty close to 40, female, staying at home with my kids and until last year, lived in the midwest.) I’m part of the core gaming market but I’m a different part of that market – the one that went from hardcore to casual gaming. I’ll probably go back to hardcore gaming once my kids are older, but anyone with small kids knows how hard it is to get into any kind of game they can’t walk away from easily – and this is part of the reason why casual gaming, and Facebook games in particular, appeals to the market Rochefort is so quick to discount. This group of players isn’t going to go away – as long as there are mothers staying home with their kids, there will be mothers who are bored and looking for something to pass the time.


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