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Sony VP Hints At PlayStation 3 Price Cut


Submitted by thankeeka on February 1, 2007 - 10:52am. General News

So what's the reason you haven't bought a PS3 yet? Not a Sony fan? No games out yet for it that you really want? Or is it a price factor where you just can't see yourself plunking down $600 dollars for the system? Well, if the price is what is ultimately affecting your decision, you could be finding yourself looking at a cheaper unit soon.

From the article:

A Sony executive has given the first hint that the company is seriously considering a price cut for the PlayStation 3 in the near future, according to an Associated Press report quoting senior vice president Takao Yuhara.

Yuhara indicated that a price cut is one of many factors that the company is considering in attempts to break even on its current loss making games division. “We may look at the price as part of our strategy to expand the market when the timing is right,” he said.

Read the full article over at gamasutra.com


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