Sony has been taking quite the hit as of lately. Price issues, overheating issues, a reported loss of profit, but hey, at least it sold out of its pre-buys in a manner of speaking. Well, those good times aren't continuing, as word has come out that it looks as if Sony won't meet its PS3 shipment targets. I guess why they call them "targets" then and not absolutes.

From the article:

Sony Corp., which slashed its profit forecast yesterday, said it may not reach this year's shipment target for the PlayStation 3 game console because of a parts shortage in the Blu-ray high-definition disc drive.

Sony plans to ship two million PlayStation 3 players this year to the U.S. and Japan, and six million worldwide by March. The Tokyo-based company said yesterday annual profit would fall 35 percent to its lowest in five years on price cuts of the console in Japan and a recall of 9.6 million computer batteries.

"The honest answer is it's more of a target for PlayStation 3 shipments," Jack Tretton, co-chairman of Sony Computer Entertainment America, said yesterday in an interview. "Clearly we've had production issues."

Read the full article over at bloomberg.com