I am often quite amazed at all the news stories that come out about Second Life. In-game millionaires. Political offices. Demonstrations. Hacks of all sorts causing grief for the intended targets. Word comes out today about a real-life realty firm who are heading into the virtual world, to of course provide their services and make some proverbial coin. It's all about the Sacagaweas!

From the article:

Ever since Second Life went online in 2003, more and more reports have surfaced of real-world fortunes being made via virtual property sales in the game. Just last November, a language teacher Ailin Graef became a millionaire by selling land plots in the life-sim title via her Wuhan, China office.

Now, some real real-estate heavyweights are using Second Life to boost their own bottom line. The latest edition of Fortune reports that Coldwell Banker, one of the biggest real estate companies in the US, has opened an office in Second Life. The opening follows a mass purchase by the company of "extensive tracts" of property on the game's main continent. Coldwell Banker has since subdivided into 520 parcels which it tends to offer at reasonable rates to frugal gamers.

Read the full article over at gamespot.com