On one hand this story is childish and stupid, but yet on the other hand it's nice to see gamers come together and point out inconsistencies and do only what was done to them in the process. It turns out that gamers aren't too happy with self-proclaimed psychologist Cooper Lawrence who bashed Mass Effect about assumptions and even admits not having played the game. Well gamers decided to role-play as Cooper Lawrence and one-star review her latest book, giving it as much attention before giving their opinion like she did Mass Effect. Childish - yes. Nice to see gamers banding together and proving a great point - yes.

From the article:

On a Fox News clip, self-proclaimed psychologist Cooper Lawrence shot her mouth off on a game she'd never played. (And most likely a game she'd never even heard of before she got on air.) Doing so, she not only exposed her own ignorance and prejudices, but also angered publisher Electronic Arts and the gaming community. As a sort of internet vigilante justice, the Amazon page for her new book The Cult of Perfection (the irony) is getting the crap spammed out of it. As of posting there are 330 reviews. 279 of those reviews are one star reviews. Reviews include lines like:

• "I never read the book, don't know who she is, and don't really care what she's writing about."
• "If she does have as much "research" as she does for her tv spots you can expect a book full of complete lies at best. Take everything she writes with a huge grain of salt or better yet save your money."
• "Trying to encourage sexual acts in a book made available to young children is unacceptable."

Read the full article over at kotaku.com