One of the reasons for all the anti-videogame legislature was people who thought they had our best interests in mind (cough:Jack Thompson:cough) liked to rally behind the ESRB guidelines and say they weren' good enough. Well, it looks like parents are telling them to hush, cause they understand them just fine, and like them pretty well.

From the article:

Activision's survey found that 84% of parents surveyed were familiar with the ratings system, 79% of which said that they paid very close attention to it. Not only that, but 68% said that the system is effective in determing how appropriate a game might be for their child and 56% said that the ESRB system was their top factor in deciding whether to buy a game or not!

Read the full article over at destructoid.com