When I went to E3 this year, I didn't expect to see any Booth Babes at all, because to me, a fine is a fine, and I didn't think anyone would try to test it. However, I was surprised by what I found, because there was quite the trove of Booth Babes walking around the showroom floor, and in the case of the Rainbow Six girls, seductively dancing on raised platforms. There is a new opinion piece up over at Gamasutra looking at this year's E3 and whether anything changed at all.

From the article:

When the E3 convention, the world’s largest Electronic Entertainment Expo, came to L.A. recently to show off the next generation of interactive games and gadgets, there was much anticipation that the Booth Babes -- those young, nubile, scantily clad women promoting exhibitors' hot, new video games – might look radically different. The Entertainment Software Association (ESA), the producers behind the E3 Expo, a gathering for a 7.3 billion dollar a year industry, signaled they saw things differently when they announced that exhibitors attending this year's E3 would be slapped with a hefty fine if they promoted their products using women in bikinis, or anything else that favored showing skin over substance. Although few may have expected the Booth Babes to dress like nuns, they were still conspicuously provocative, and the promise of a penalty for violating the new, marginally more modest dress code may have done a better job at grabbing headlines than if nothing had changed at all.

Read the full article over at Gamasutra.com