Here is a reason why Nintendo is still such a fan favorite so many years and consoles later - it is because they take that extra step to acknowledge the gamer that might not usually have a voice, and remembers in the end, it isn't about graphical power, but rather fun and enjoyment by everyone. In honor of some extraordinary seniors and to promote their game Brain Age, they awarded 100 seniors new DS Lites and a copy of Brain Age.

From the article:

Nintendo has honored 100 grandparents, from 54-year-old Rubin, a professional racquetball player from Staten Island, to 104-year-old Waldo, a beekeeper and author living in Kansas. Recipients of the prestigious honor, which included a DS Lite and copy of Brain Age, were selected by the Grandparent Marketing Group on the basis of "agelessness"; that is, each honoree represents someone who defies stereotypes associated with the elderly. "They refuse to act their age. They think young, and therefore they act young. Brain Age is one more tool in their anti-aging arsenal," explained Nintendo's George Harrison.

Read the full article over at joystiq.com