This year, I thought it was the beginning of a tradition for me, but it ended up being the end. After this year's E3 wrapped up, news came out that E3 as we know it was no more. Instead, something else would be taking its place. Many have wondered what is in store, and now word has come out saying what exactly that new E3 will be.

From the article:

The Entertainment Software Association, on a seemingly never-ending quest to take the sex and sizzle out of gaming, has officially unveiled the new Electronic Entertainment Expo, now dubbed, scintillatingly, the E3 Media and Business Summit.

While the "summit" won't be attracting any world leaders, it will be host to a select group of media, retailers, developer partners and "other parties" in a maze-like clutch of "premier hotel suites and meeting rooms."

One of the good things to come out of this is that the event will no longer be in that pit Los Angeles, home to the worst, most homogenous downtown and stinking disgusting airport in the world. I will miss those hot dogs and Hollywood though.

The three-day event, which will run from July 11 through 13 in nearby Santa Monica, will give both ESA members and non-members a chance to show off their games in smaller settings as well as at the Barker Hangar, where there will be a smaller show floor. Each booth will be 100 to 400-square feet, according to the ESA.

The ESA expects to have the event fully booked within the next 30 days. I'm still curious about how they will determine who's going to be invited.

Read the full article over at kotaku.com