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Jack Thompson Shocked by 'Bioshock' TV Ads


Submitted by thankeeka on August 20, 2007 - 11:54am. General News

I just want to follow Jack Thompson around like some National Geographic program, cause I'm just bound to run across all sorts of crazy things. Once again something "surprises" Jack Thompson, which generally means nothing since everything surprises him. Gasp, who didn't use a coaster on my dining table?!? This time Thompson is surprised by a recent Bioshock TV ad which he deemed too violent. Personally, I wish I could be surprised by my 360 arriving home today after being repaired, because after waiting so long for Bioshock, it sucks I'm going to have to still wait.

From the article:

A comment posted on GamePolitics last week by Miami attorney Jack Thompson took on an Internet life of its own in recent days as the Take Two-hatin’ activist vowed to create problems for Take Two’s upcoming BioShock:

Big trouble is on the way for Take-Two re BioShock. Hooah!

The other hooah dropped this morning as Thompson dashed off a letter complaining to the Federal Trade Commission about BioShock TV ads appearing during Friday night’s airing of WWE Smackdown. From Thompson’s FTC complaint:

Take-Two… is aggressively marketing its newest Mature-rated video game to kids under 17 years of age… On this Friday’s night’s 8 pm Eastern time airing of WWE’s wrestling program “Smackdown,” there were repeated ads for Take-Two/Rockstar Game’s Mature-rated, incredibly violent BioShock…

A check of the demographics of the audience of that program reveals that teens under 17 years of age watch that program in huge numbers…

Remarkably, the video game industry is running ads for games like BioShock on teen-intensive television programs while at the same time its industry-captured “watchdog,” the ESRB, is running a self-congratulatory ad campaign to assure parents that the video game ratings system is working and that the industry can be trusted not to target their kids with these Mature-rated games. It is all a lie, as the BioShock ads prove.

This rampant fraudulent trade practice is precisely what “Big Tobacco” did with its “Joe Camel” and other teen-targeting ads, while at the same time lying to Congress that it was not marketing its adult product to kids.

Read the full article over at gamepolitics.com


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