Compulsive "one-thumb play" game to arrive on mobiles across Asia Pacific and Europe.

London, UK - 16th March, 2006 - I-play, the mobile entertainment company, today announced the launch of Slyder, the highly compulsive "one thumb play" game from Dhruva Interactive and Sandlot Games, throughout Asia Pacific and Europe. Slyder is a perfect fit with I-play's gaming philosophy, which stands for making mobile gaming appealing and easily accessible to all audiences.

In Slyder, players guide the cute, blue ball-shaped "Slyder" through 150 challenging mazes, each incrementally more difficult than the previous one. The game has already experienced huge online and Pocket PC success, and the mobile edition has received critical acclaim, scoring a "great"-category 8.9 from IGN Wireless, saying "this cute, clever puzzle will be your next addiction." The game is highly engrossing and very addictive, with impressive depth.

Developed by Dhruva Interactive and Sandlot Games, the game is being published and distributed by I-play in Europe and Asia. Slyder's cute characters and multiple modes ensure stacks of re-playability. The puzzle gaming genre is the most popular amongst mobile gaming audiences, as evergreen classics show, and Slyder will prove to be the 21st century Pac-Man.

Slyder is a classic "one-thumb play" title, which has been selected by I-play thanks to its originality, "fun factor," and broad appeal to both gamers and non-gamers, and across all audiences.

David Gosen, CEO of I-play, said: "Slyder provides mass market, casual, one thumb gaming that?s about pick up and play fun, on the go. The game is a perfect fit for I-play's portfolio, which is about making mobile gaming appealing and easily accessible to all audiences."