I-play appoints David Gosen as CEO.

London, UK & San Mateo, CA - 13th March, 2006 - I-play, the mobile entertainment company, today announced the appointment of David Gosen as its Chief Executive Officer. David joined I-play, previously Digital Bridges, as COO in 2004 from Nintendo, Europe.

Over the last 18 months, David has driven the company's sales and publishing operations, cementing the company's position in Europe and driving the North American market, where in the last 12 months I-play has become one of the fastest growing mobile games providers. He inspired the concept of "one thumb" gaming to broaden the appeal of mobile games and played a significant role both in the launch of the "I-play" consumer brand and in securing powerful new strategic publishing relationships. In his time as acting CEO, David has delivered process efficiencies and consistent revenue growth, with the business entering 2006 from a position of operational profitability.

Commenting on the appointment Richard Eyre, Chairman of I-play said: "David has made an enormously impressive impact on the company's operations since he joined us in 2004. After a thorough review, the board is pleased to confirm that David has its full backing to lead the company to its next level of growth."

David Gosen said: "I am very pleased to be given the opportunity as CEO to provide continued leadership for I-play's exciting future. The mobile entertainment industry is simply the most dynamic and inspirational industry to be working in today and I-play is already one of the industry's leading independent mobile games companies. Together with the fantastic team we have here, I look forward to capitalizing on the massive potential we now see as the company and the industry matures."