E3 is going to be a lot more exclusive this year, as there will be a smaller amount of companies present, as well as journalists and such who will be reporting on the matter (thankfully Killer Betties is good to go and will be reporting on the show). Not looking kindly on the smaller show, Gamecock is organizing a smaller indie show as an alternative. So what does Gamecock have in store and what's the reason behind the show?

From the article:

So the ESA's upcoming, much smaller E3 Media & Business Summit excludes many indies due to size restrictions - but what can they do? Naturally, Gamecock CEO Mike Wilson has a plan, and talks to Gamasutra about the E-I-E-I-O mini-fest he plans for the indie publisher (and possibly other companies) to run alongside July's event.

So what's the backstory here? Scheduled to take place from July 11-13, the E3 Media & Business Summit will play host to just 32 companies, relatively small compared to the hundreds of developers and publishers showcased during previous years.

In response to this, the recently established independent game publisher Gamecock Media Group, formed by the rebels behind the '90s equivalent of United Artists, Gathering Of Developers, recently confirmed plans to try to organize Expo for Interactive Entertainment: Independent and Original - Fun Fest 2007, an independent summit to run in parallel to E3.

We chatted to Gamecock CEO and founding member Mike Wilson on the proposed event, which is currently confirmed to include Gamecock itself, and is looking at expanding to cover other smaller indie firms.

Read the full article over at gamasutra.com