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FTC Report Praises, Spanks Videogame Industry


Submitted by thankeeka on April 13, 2007 - 11:17am. General News

You have to love reports that seem to run around in circles. I mean, you praise and yet criticize the industry? If you get praise shouldn't that mean you don't get criticized. Well, at least the videogame is making some strides to change procedure and it wasn't a full on hate attack on the industry as a whole.

From the article:

The FTC report applauds the game industry’s ”significant progress” in limiting retail sales of M-rated products to underage buyers, while noting that movie and music retailers made only “modest progress” in this area. One area where the FTC found the game industry lacking, however, was enforcement of Internet advertising standards:

Although ads for M-rated video games on television shows that are popular with teens appear to be diminishing, the same is not true for Internet advertising. Currently, the ESRB prohibits ads for M-rated games on Web sites where the under-17 audience is 45% or more. The report suggests that the ESRB is not adequately enforcing even this limited standard.

The FTC also spanked the industry for failing to place content descriptors on the front of game packaging:

The video game industry generally provides clear and prominent disclosure of rating information in advertising; however, the ESRB has not adopted the Commission’s previous recommendation that content descriptors for games be placed on the front of game packaging… many parents still believe the system can do more to inform them about the level of violence in some games.

Read the full article over at gamepolitics.com


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