So apparently, by this survey, freebies are a big reason why women buy certain games. I find it hard to believe that women are the only ones this happens to, because though I was interested in the latest Castlevania already, what put me over the edge and made me pre-buy was the stacked goodies I was going to get with it. The same thing happened with pre-buying Prey to get the snazzy pewter figure. So are women the exception or the norm in this situation? I know I love free stuff!

From the article:

Attention would-be game marketers: According to the "Customer Focus Tech Savvy" survey, Gen-Y females are suckers for the ol' special offer -- who isn't? Thirty-two percent of participating females, born between 1977 and 1994*, agreed that "special offers like free items or discounts" are the most important factor in deciding where to purchase video games. Not surprisingly, "parents" and "adults" (the other vague statistical categories polled) agreed.

Read the full article over at joystiq.com