Remember the last time you played a game and the music was so poignant it brought a tear to your eye? What about the last time you read the text of a RPG and your heart sank for the characters? What about the last time a character looked at you and your heart melt? Chances are at least one of those has happened to every reader out there, and one man thinks that is the key to a quality game.

From the article:

"There is a huge amount of appalling movies and appalling games, and generally the story doesn't touch you, there's no connection, you don't believe in it."

"A piece of music that touches you emotionally, you can download it. Movies touch you when you go and see them. Whatever happens going forward in entertainment, the only thing that is going to work to create great games, films and TV programs is emotion," he said.

Read the full article over at gameindustry.biz