Wouldn't you know it, but it seems that Killer Betties was a day ahead of the news today. Just yesterday we started our Casual Game of the Week featured review since so many women are involved in the casual game market, and now news comes out saying just that. Congrats ladies! First casual games, then consoles, and then...the world!

From the article:

Solid information is starting to trickle in about what actually comprises the gamer demographic. Companies are starting to ask who is actually playing their games instead of just assuming it's 16-year-old Timmy Smith living in some square state with his mom and dad, sibling, dog and house with a white picket fence -- and yes, that's who marketing companies still think they're pandering to. According to the ESA 70 percent of gamers are over 18 and 62 percent are male; however, a study commissioned by PopCap Games found that 76 percent of casual gamers are female.

Read the full article over at joystiq.com