Game Trust, the leading infrastructure provider for premium online casual games, today announced the results of AT&T's first-ever advergaming campaign. Designed and implemented by Game Trust, in conjunction with media buying agency Oridian, the AT&T campaign generated more than 87,000 hours of dedicated brand exposure for the telecom leader, far surpassing AT&T's campaign goals.

Coinciding with the Winter Olympics, the advergaming campaign was conceived to maximize consumer time with AT&T's new branding and logo. Game Trust created multiple, branded online pool tables and tournaments, including 8-Ball, 9-Ball and Snooker, available exclusively on Miniclip.com, the world's largest dedicated online gaming destination. The weeklong tourneys featured a powerful AT&T presence through:

* Banner Advertisements

* Sponsored Navigation

* Sponsored Logos

* Branded Tournament News-"AT&T Presents"

* Embedded Branding-"New AT&T Logo on the Pool Table Tops"

As the leader in the exploding online casual games marketplace, Game Trust offers a singular point of entry to literally hundreds of millions of engaged gamers. Powering three of the world's five largest gaming portals-and with a direct-to-consumer reach of nearly 100,000-Game Trust offers advertisers customized and scalable solutions that allow them to forge emotional and sustained connections with audiences of all sizes.

"Our promotion with AT&T yielded 7.8 minutes per user per game of intense interaction with the brand," said Adeo Ressi, CEO of Game Trust. "We're excited to over-deliver on expectations and to put another nail in the coffin of the 30-second TV spot."