More and more women are playing games, but there are still those that say not enough women are playing, and they are wondering what they need to do to target that important demographic. Do women want hardcore blood and guts? Role playing games? More casual games? What?

From the article:

There is, the argument goes, a failing at the heart of the gaming industry to engage women. But, as women increasingly make up the numbers in gaming statistics, there is also a growing realisation that there is a lot of money to be made from this burgeoning market.

Women now account for around a third of UK gamers, so it is time to stop talking about women in gaming as if they lived in a separate universe?

"I wish it no longer had to be talked about as a separate entity but unfortunately it is the case that games still aren't designed or marketed towards women and that has to be dealt with," said Kirsten Kearney.

Ms Kearney knows what she is talking about. As well as being a games industry journalist she is also a Frag Doll - a small group of women selected by video games firm Ubisoft specifically to promote women gamers.

There is still a perception, she said, that women who play male-dominated games are going to be ignored, shouted down or chatted up by men they will be playing against.

"There is a preconceived notion that you will feel out of place but that isn't borne out by women who are actually playing games," she said.

Read the full article over at news.bbc.bo.uk