The television series Desperate Housewives proved a huge success for ABC two seasons ago, and now the series has moved into the realm of videogames as well. Beyond the fact that the game will let fans partake in Wysteria Lane going-ons, it looks as if it could also be a gateway drug to get more women into playing videogames and talking about them.

From the article:

For the video-game industry, "Desperate Housewives" represents the latest gambit to attract women buyers who have little history of playing anything on a PC besides solitaire or short puzzle games. Enticing more women to be serious gamers, especially in the coveted 18-to-49 age range, remains one of the most elusive goals for developers and publishers.

"Even the women that already play games have this sense of what we call gamer shame," says Ismini Roby, co-founder of the Web site WomenGamers.com . "They don't perceive that other women play or are into games."

But the "Desperate Housewives'' game is ideal for changing that, she said.

"Now they'll have something that a lot of women are admittedly into," noted Roby. "It offers women a chance to talk about a game without feeling like they're talking about something juvenile."

Read the full article over at mercurynews.com