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Product Placement: Good or Bad?


Submitted by thankeeka on April 10, 2006 - 11:14am. Game News

Ads are everywhere from billboards to the radio to television and even to movies. Ad executives are making new power play moves to get their products seen, even the fairly recent trend of approaching videogame companies to feature their games. The Frag Dolls' Brookelyn discuss the matter in her recent blog.

From Brookelyn's blog:

Is advertisement going too far? I got my idea for this blog when I recently watched "Inside Man." I couldn’t help but notice the close-up shots of the Apple, Juicy Fruit and Ipod logos. Normally I wouldn’t notice the advertising as much, but this movie was pretty obvious in its intentions. They subbed out good camera angles for bad ones. For example: When Jodie Foster was sitting at her desk, they could have shot her from the front and have the monitor in the background. Instead they shot from behind the apple monitor, putting Jodie in the background. All I focused on was the logo for a good five seconds. Now this was great for the advertisers, their method totally worked on me.

Like the movies, video games are guilty of this method as well. Product placement in games has been around since the 1980’s. Ubisoft and other developers have been notorious for product placement. Whenever I roam the maps of Rainbow Six Lockdown, I will be reminded of Prince of Persia. When I play Fight night I will think of Burger King. My point is... Advertising is everywhere now days. On one hand I appreciate the realism the advertisements give to the maps, but on the other hand the product placement is getting so out of hand that at times I feel it takes away from the game.

Read the rest of Brookelyn's blog over at the Frag Dolls' website.


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