I-play, the mobile entertainment company today unveiled research findings which showed that 79% of mobile gamers were either satisfied or very satisfied with the mobile games they played. In a market that has come under close scrutiny recently these findings clearly demonstrate that mobile gaming is hitting the right buttons with today’s generation of mobile gamers.

The survey also showed that an overwhelming 71% of respondents said that they would recommend a mobile game to a friend, which in a world where peer-to peer communication is growing in importance, represents a very powerful endorsement. Survey Summary:

When asked, how satisfied are you with the mobile games you play?
- 21% said very satisfied
- 58% said satisfied
- 21% said not satisfied

When asked, is your mobile gaming experience better than expected, as expected or not good
- 15% said better than expected
- 63% said as expected
- 22% said not as good as expected

When asked, would you recommend playing mobile games to a friend?
- 71% said yes
- 29% said no

David Gosen, CEO of I-play said: “the mobile games industry is now showing its true potential through building a loyal base of users responding to a game experience with very high quality standards. The new generation of casual mobile gamers is vital in helping to fuel the industry’s continued growth, as they share their overwhelmingly positive experiences with gamers and non-gamers alike.”

Sample: I-play surveyed 300 North Americans, with an equal split between male and female game players who have downloaded a mobile game in the last 6 months.