London, UK & San Mateo, CA – April 3, 2006 – I-play, the mobile entertainment company, today announced a global license agreement with iWin, the San Francisco based developer and publisher of online casual games, whereby I-play will unveil three new epic puzzle games that target the mass market mobile gamer. Following I-play’s successful adaptations of iWin’s Jewel Quest and Mah Jong Quest, from which Jewel Quest alone delivered over 1 million downloads in less than 12 months, ‘Big Kahuna Reef’, ‘Ricochet’ and ‘Inca Quest’, will be brought to over one billion subscribers through I-play’s global distribution network later this year.

Players go Hawaiian in ‘Big Kahuna Reef’, the gorgeous underwater adventure! Discover Sea Turtles and other tropical aquatic life in this classic match three game. In your quest for the mysterious Mask of the Tiki, you uncover ever more exotic challenges, including the dreaded Skeleton Fish of Kamehameha. Do you have the wits to snare fame and fortune, or will you become fish bait as you slip into a watery grave?

Elegant arcade quality graphics generate an unmistakable “Wow!” factor in ‘Ricochet’. Users battle through 80 rounds of quick, challenging play within eight environments. Players choose from among four gloriously detailed worlds, including Sunken City, Volcanic Crust, Mayan Temple, and Alien Tech. The four difficulty levels match the skills of any player.

Aim, launch and match Incan color coins through temples of ancient secrets and untold treasure in ‘Inca Quest’. The Professor’s color-popping journey will take you through temples of adventure, confounding puzzles and floors of the Shamans survival trial. Are you good enough to guide the Professor and his friends? Challenges of skill, strategy, and fun are waiting for you. Live the next generation of puzzle action in Inca Quest!

iWin’s titles have a 65% leaning towards female gamers, which supports I-play’s content strategy to target the mass market casual gamer.

David Gosen, CEO of I-play commented: “Our delivery of iWin’s online casual gaming franchise is another example of I-play’s expertise in building commercially successful, quality mobile games that have longevity and are extremely popular with mobile audiences. We are hugely excited about extending our strategic partnership with iWin and are privileged to work with gaming properties that are a perfect fit with our own portfolio of popular one-thumb gaming titles, targeting the mass market.”

CJ Wolf, CEO of iWin Inc, commented, “I-play has proven itself as a valuable mobile partner in its delivery of our award winning and critically acclaimed Jewel Quest and Mah Jong Quest. They bring industry leading expertise in mobile development and publishing; the capability to distribute our titles to a network of over one billion mobile subscribers, and genuinely innovative and effective marketing support.”